We just spent about 10 minutes perusing the "spring line" of eco-friendly clothing now available on John McCain's campaign Web site. Because when you're looking for guilt-free, environmentally-responsible clothing, there's no better place to start than with a man who earned a score of zero from the League of Conservation Voters last year.

This is no joke. Among the items now for sale online are t-shirts and polos made from a 70% bamboo/30% cotton biodegradable fabric mix, as well as tote bags, visors and baby "onesies" made from organic cotton. Some shirts even come with a "new recycle logo." They can be yours for just $50.

If you're looking for something cheaper, how about the $15 "Go Green McCain" Travel Mug?

There's certainly no confusion over this week's McCain campaign theme. The eco-fashion line debuted a day after the straightalker gave his first major climate speech, and amid a number of appearances in which McCain does outdoorsy things.

We've detailed much of the hypocrisy already, but the eco-clothing thing -- dubbed "crunchy con chic" by the New York Times -- makes us feel like characters in a bad "Music Man" spin-off, with John McCain playing the Harold Hill role to perfection. It's just that unavoidable feeling that we're being badly greenwashed. As you may recall, the "Music Man" ends in redemption for the con artist. If McCain manages to win in November, this will be the week that EnviroWonks look back on with the most scrutiny.

Until then, we remain more than a little skeptical.