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Bill McKibben and Friends Launch 350.org Print E-mail
Written by Dave Loos   
Wednesday, 18 June 2008

Though the beta site has been up for several months, Bill McKibben & Co. officially launched 350.org yesterday, complete with a nifty video animation laying out the problem and the importance of the number that we've posted above.

Their mission, as explained by the author and activist on the new site:

"Our first job is to make sure everyone knows the target so that our political leaders feel real pressure to act. Reaching 350 ppm will require unprecedented international cooperation. The United Nations is negotiating a treaty that could put the world on a course to solve the climate crisis, but the current plans for the treaty are much too weak to get us back to safety. 350.org will bring millions of new voices to the table, united by our common call to action. Together, we will redefine the possible and rally the world behind the solutions that science and justice demand."

McKibben said the group will work to coordinate grassroots actions in countries ranging from China to France over the next several months, which will evolve into targeted campaigns aimed at policymakers around the globe.

We talked to McKibben last month and asked him about other initial goals for the site. "We want every human being to know that number--and we'd settle for half of them," he said. "If they know nothing else about climate, they need to know that 350 symbolizes a kind of safety. If we can do anything like that, it will nudge those international negotiations in the direction of the science."

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